arja's blog

Australian e-commerce cost of inaction (COI): $2 billion

[Online retailing is] a complete waste of time. I’ve got an online part of my business, but I definitely would not put more into it. That’d be a recipe for a disaster.

What is social commerce & why it's replacing traditional e-commerce

Social commerce brings the benefits of e-commerce and social networking together.

Do you really need a business blog in your digital marketing mix

A few years ago, I shared a belief, with many, that businesses need to be blogging.

Multichannel e-commerce

Last week Inside Retailing published this interesting think piece by Stuart Bennie titled: Multichan