The business case for applying 'web standards'

What are software standards?
In today's distributed and networked world, multiple software vendors create the different components that work together to give the end user a seamless experience.

For example there is a standards body that has published the rules for data communication, and computer network card manufacturers, router manufacturers, and other IT vendors use these protocols to create the application's software.

In the web world, the W3C is the standards body that has published rules on how web browsers should handle web content. This web servers to push web content to be consumed by multiple types of web browsers. And for content publishers (you) to publish content that is displayed consistently* across multiple types of web browsers.

*Web browser creators such as Microsoft (Internet Explorer), Mozilla (Fire Fox), Apple (Safari) don't always comply with the W3C standards making consistency challenging.

I'm a business person, not a pointy head
When a website is implemented to be web standards compatible using valid (X)HTML and CSS, it provides some real business benefits:

  1. Future proof: Web standards will continue to be supported and maintained long after browsers and versions have been retired.
  2. Consistency across multiple browser types
  3. Search Engine Optimisation
  4. Universal Access
  5. Scalability
  6. Improved end-user experience

Read more about "Web Standards: Where the ROI is" at http://visitmix.com/Articles/Web-Standards-Where-the-ROI-is.