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Digital definition: "CMS" (content management system)
Your website is most likely your primary digital property (if it's been superceded by your mobile app or social networking presence then this post doesn't really apply to you). Wouldn't it be great if you and your marketing team could fully control the messaging on your site; without having to learn HTML, and how to FTP, and just get on with best communications with your prospective customers. Good news! That's what content management systems (CMS) do :)
Business scenarios enabled by CMSs:
- Quickly add a new case study
- Keep date-based promotions (deals, discounts) up-to-date
- Encourage site visitors signup for your monthly e-newsletter
By logging in to your website's control panel, a CMS empowers you to manage content, add videos and images, update calls to action and more, without having to get a tech-bod involved. There's no shortage of CMS vendors, with thousands of CMS platforms and software to choose from.
Instead of using a feature-by-feature comparison to select a CMS (e.g. Feature: Can add a new webpage? CMS X (yes), CMS Y (yes)) we strongly recommend taking a scenario-based approach. Outline the business processes you'd like to support (e.g. Scenario: Tim in marketing publishes today's media release to the website and Jane sends out an email announcement to media contacts in the database) and ensure the CMS capabilities maps back to them.
One of the CMSs we focus on is Drupal, which we've explained in-depth what it's used for and current examples.
Digital definitions series
This post is part of our digital definitions series, just click the digital definition tag for more.