digital definition

Digital definition: "Call to action"

We're obsessed with effectiveness i.e. making your website work for you. Your website has a purpose: to inform your audience about your services, or to sell to your target market.

Digital definition: "mobile website"

'Mobile compatible', 'mobile optimised', 'responsive web design' and 'adaptive web design' are all terms that have been used interchangeably, and not occasionally incorrectly ;), to describe websites

Digital definition: "CMS" (content management system)

Your website is most likely your primary digital property (if it's been superceded by your mobile app or social networking presence then this post doesn't really apply to you).

Digital definition: "SEO"

SEO, or search engine optimisation, are the multiple factors that contribute to your website's findability and indexing by search engines.

Your target audien