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We're obsessed with effectiveness i.e. making your website work for you. Your website has a purpose: to inform your audience about your services, or to sell to your target market.
Understanding your organisation, its goals and its key audiences underlies all our work.
What is user experience and why it's important
As our posts indicate, we're strong advocates of presenting a considered, crafted digital experience to your end users.
In an earlier post, we discussed the COI (Cost of Inaction) and started with a quote from e-commerce doubter and Harvey Norman CEO